Source: The Business of Fashion
Summary
Stella McCartney emphasized the importance of sustainable materials, education, and support for the next generation of innovators in the fashion industry. She made the comments during a talk at Central Saint Martins (CSM). McCartney highlighted the need for meaningful support to enable future leaders to make a positive impact.
Our Reading
The trend returns with a new name.
McCartney’s call for sustainable fashion is reminiscent of the 90s eco-warrior movement. The focus on education and innovation echoes the early 2000s sustainable fashion initiatives. The emphasis on support for the next generation feels like a reprise of the 2010s’ focus on mentorship. The collection of eco-friendly fabrics and production methods enters the cycle once again. The industry’s slow adoption of sustainable practices is still a “bold” new idea.
Author: Evan Null
