Source: Highsnobiety
Summary
Stonewashed denim is making a comeback, with a focus on sustainable production methods. The trend is being driven by consumer demand for eco-friendly fashion. Brands such as Levi’s and G-Star Raw are incorporating environmentally-friendly practices into their denim production. The use of recycled water, reduced chemical use, and innovative washing techniques are some of the methods being employed. According to Highsnobiety, the trend is expected to continue as consumers become increasingly conscious of the environmental impact of their purchasing decisions.
Our Reading
The look feels familiar. Stonewashed denim was a staple of 80s and 90s fashion, popularized by brands like Guess and Diesel. The trend returns with a new name: sustainable denim. G-Star Raw’s “Most Sustainable Jeans Ever” and Levi’s “Waterless” denim are just a few examples of the eco-friendly options available. The collection enters the cycle, with brands like AG Jeans and Madewell also incorporating sustainable practices into their production. It’s the same old story, just with a greener spin.
Author: Evan Null
