Source: Carved in Blue
Summary
Carved in Blue is a series that provides the latest news on sustainability and circularity in the denim industry. The series aims to keep readers informed about the latest developments in sustainable practices and circular business models.
Our Reading
The trend returns with a new name.
Carved in Blue’s focus on sustainability and circularity is part of a larger industry shift towards environmentally-friendly practices. Brands like Levi’s and G-Star Raw have already made significant commitments to sustainability. The series’ emphasis on circularity echoes the ideas presented in the Ellen MacArthur Foundation’s 2017 report “A New Textiles Economy”. The concept of circularity in fashion has been gaining traction since the early 2010s. The industry’s slow adoption of sustainable practices is a reminder that true innovation is often a matter of timing.
Author: Evan Null
