Source: BroBible
Summary
The Swatch X AP ‘Royal Pop’ watch collaboration caused chaos in Texas and Florida, with hundreds of people camping out to buy the limited supply. However, due to safety concerns, the Swatch store in Houston’s Galleria mall was closed, and the launch was shut down in Miami’s Aventura mall due to a massive stampede. Swatch later released a statement assuring customers that the collection is not limited and will have monthly rollouts.
Our Reading
The lifestyle enters the chat.
People camp out for days to buy a watch, because FOMO is a real thing. The crowd gets intense, and the store closes due to safety concerns. The chaos is real, folks. And the best part? The watch collection is not even limited edition.
The “limited supply” marketing trick still works, apparently.
