Source: Austin Business Journal
Summary
SXSW made changes to its format this year, including a new layout and a focus on more intimate gatherings. Some founders who attended the event praised the changes, saying they allowed for more meaningful connections and a better overall experience. Despite some initial skepticism, many attendees enjoyed the updated format.
Our Reading
The launch follows a familiar script.
SXSW rebranded its usual chaos as “intimate gatherings”. Founders loved the “new” focus on meaningful connections. Because what’s new is always better. The updated format was a hit, despite initial doubts. Because who needs consistency when you can rebrand?
It’s not like we’ve seen this script before. “New” and “improved” are just code words for “we’re trying something different this year”.
Author: Evan Null
