Source: Vogue
Summary
Sydney Sweeney, the star of HBO’s “Euphoria,” is reportedly considering expanding her lingerie line to include beauty products. According to sources, the actress is exploring the possibility of launching a range of beauty preparation products to complement her existing lingerie collection.
Our Reading
The trend returns with a new name.
Sydney Sweeney’s lingerie line expansion echoes the likes of Victoria’s Secret, which also ventured into beauty products in the early 2000s. The move feels like a familiar play from the celebrity-turned-entrepreneur playbook. The lingerie-to-beauty pipeline is a well-trodden path, with many celebrities before her having made the same transition. Sydney Sweeney’s foray into beauty products is just another iteration of a tried-and-true formula.
Author: Evan Null
