Source: BroBible
Summary
Taylor Swift won the inaugural Artist Director Honors at the MTV VMAs, a new award recognizing her work directing music videos. MTV executive producer Bruce Gillmer said the idea came from “external influences.” Swift has directed 18 of her 60 music videos and has four Best Director VMA wins. The award increased her VMA total to 31, making her the most-awarded artist in VMAs history. Social media criticized her for appearing surprised at an award she effectively created.
Our Reading
The habit gets a new name.
New award, same old game.
Surprise? More like scripted.
Directing? More like producing.
She gave it to herself, but the fans paid for it.
Author: Evan Null
Taylor Swift’s New VMA: A Brand-New Award, A Familiar Script
Taylor Swift won the Artist Director Honors at the VMAs, a new award that had never existed before. The award was created to recognize her work directing her own music videos. According to MTV executive producer Bruce Gillmer, the idea came from “external influences.” This was the first time the award was given, and it was presented by Dakota Johnson. Swift accepted the award and thanked her fans, saying she learned from everyone she worked with. The award boosted her VMA total to 31, making her the most-awarded artist in VMAs history.
The New Award: A New Way to Celebrate an Old Trend
The Artist Director Honors was introduced at the VMAs, a ceremony known for its ever-changing award categories. The award was meant to highlight Swift’s role as a director, but many saw it as a way to give her more recognition. The idea for the award reportedly came from “external influences,” a vague statement that did little to explain its origin. Swift has directed 18 of her 60 music videos, and she has won four Best Director VMAs. The new award added to her total, making her the most-awarded artist in VMAs history.
Surprise? Or Just Another Performance?
Swift’s reaction to the award was described as “surprised,” but many on social media found it hard to believe. The award was created for her, and she had already won multiple director awards. Her speech included thanks to her fans, but the whole event felt more like a carefully orchestrated moment than a genuine surprise. The VMAs have a history of creating new categories to keep the show fresh, and this was another example of that trend. The award was presented by Dakota Johnson, who called Swift the “single most recognized video director in this show.”
The Fans’ Reaction: A Mix of Amusement and Skepticism
Many fans and critics took to social media to mock Swift for acting surprised at an award she effectively gave to herself. The idea that the award came from “external influences” was seen as a way to cover up the fact that it was created for her. Some saw it as a way to keep her in the spotlight, while others questioned the legitimacy of the award. Despite the criticism, the award was a milestone for Swift, adding to her already impressive VMA total.
The VMA Legacy: A New Chapter for Taylor Swift
With 31 VMAs, Swift now holds the record for the most-awarded artist in the show’s history. The Artist Director Honors was a new addition to the VMAs, and it was given to her for her work directing music videos. The award was presented by Dakota Johnson, who praised Swift’s contributions to the show. While some questioned the authenticity of the award, it was a clear sign of Swift’s continued influence in the music industry. The VMAs, known for their ever-changing categories, once again proved that they can create new ways to celebrate their biggest stars.
