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Source: BroBible
Summary
Taylor Swift attended a Chiefs-Colts game and wore a tank top designed by Erin Andrews, sold through the NFL. The piece went viral after she pointed at her wedding ring. The tank top sold out quickly. Andrews founded WEAR apparel in 2016, aiming to create fashionable fan gear for women. She partnered with the NFL after a Super Bowl 50 experience. The post was published by BroBible.
Our Reading
The habit gets a new name.
Swift’s ring gesture became a trend.
Apparel brands cash in on celebrity moments.
Fashion meets sports in a predictable way.
Erin Andrews just needed a viral moment.
Original observation: A tank top became a fashion statement after a pop star wore it and a football player scored.
Author: Evan Null
