Source: BroBible
Summary
Texas Tech wants to play Texas in Week 1 of the 2026 college football season and is willing to pay for Texas to buy out its previously-scheduled matchup. Texas Tech coach Joey McGuire challenged Texas to play in Lubbock after Texas coach Steve Sarkisian said his team’s backups and third-string players could win enough games in the Big 12 to make the College Football Playoff. Texas Tech is willing to pay Abilene Christian not to play their previously-scheduled matchup, and megabooster Cody Campbell offered to pay Texas’ buyout for their game against Texas State.
Our Reading
The habit gets a new name.
College football programs prioritize business over challenges. A home game with sold tickets is more important than a neutral-site matchup against a stronger opponent. Texas Tech’s offer to pay for Texas to buy out its matchup is a publicity stunt. Steve Sarkisian’s comment about Texas Tech’s schedule was a calculated insult. The proposed game between Texas and Texas Tech is unlikely to happen due to the potential loss of revenue and the risk of an embarrassing loss.
Texas Tech’s offer is a clever marketing move.
Author: Evan Null
