Source: Fortune
Summary
Erling Haaland’s success in the World Cup led to a “pop-up economy” with increased spending and tourism in Norway and other countries. Visa reported a near doubling of transaction volumes in Norway during matches and a rise in spending activity in over 60 countries. Haaland’s social media following grew by 32 million during the tournament, and his endorsement of certain products led to increased sales.
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The numbers tell one story.
Visa’s data shows that Haaland’s success on the field translated to increased spending and tourism off the field. The company reported a 20% increase in cross-border transactions in host cities and a 12% rise in tap-to-pay transactions. Haaland’s endorsement of certain products, such as Hermès bags, led to increased sales and Google searches. The Norwegian national team jerseys sold out and began reselling on StockX for over $400.
Erling Haaland is not just a soccer star, he’s a one-man economic stimulus package.
Author: Evan Null
