The ghost of Modus still walks, just in a different role
A founder remains a consultant after selling his agency, keeping a hand in the game without the hassle.
The story
ModusBPCM, a London-based communications agency, is acquired by Ardmore Group, with founder Julian Vogel remaining as a consultant. The deal aims to expand Modus' international reach and creative portfolio.
Source: wwd.com
Our reading
Julian Vogel, founder of Modus, will remain a consultant after selling the agency to Ardmore Group, which is based in Belfast. This means he’ll be able to keep an eye on things without actually having to do any of the work.
It’s like having a ghostwriter for your memoirs—someone who knows the story but doesn’t have to write it. Vogel’s presence will likely be felt in boardroom decisions, even if he’s not the one making them.
Modus will keep its name, but its soul might be a bit more diluted. Still, Vogel gets to enjoy the benefits of ownership without the burden of management—essentially, a golden handshake with a side of nostalgia.
