Source: Luxiere
Summary
Virginia Frischkorn, a renowned event planner, has launched Partytrick, a virtual party planning tool that aims to make event planning easier and more accessible. With over 15 years of experience in creating high-end events, Frischkorn has developed a platform that provides users with a step-by-step guide to planning and executing events. The platform offers a range of features, including event marketing tools, DIY guides, and supplier recommendations.
Our Reading
The habit gets a new name.
Partytrick is the latest solution for the “experience economy,” where memories become the sellable product. Frischkorn’s platform promises to make event planning easier, but it’s just a rebranded version of what we’ve seen before. The “all-in-one solution” is just a fancy way of saying “event planning software.” The “virtual party planner in your pocket” is just a marketing gimmick. And the “step-by-step paint-by-numbers solution” is just a recipe for a generic, cookie-cutter event.
The real question is: do we need another event planning tool? And is this one really going to make a difference?
Author: Evan Null
