Source: Food & Wine
Summary
Concettina ai Tre Santi, a historic Neapolitan pizzeria, is expanding to Rome by taking over the restaurant at The St. Regis hotel. This new location marks the pizzeria’s first venture outside of Naples. Concettina ai Tre Santi has been serving traditional Neapolitan pizza since the 1950s and is known for its classic dishes. The St. Regis hotel is a luxury property located in the heart of Rome.
Our Reading
The trend returns with a new name. Luxury hotels and historic restaurants team up to offer exclusive dining experiences. This collaboration is not new, but the combination of Concettina ai Tre Santi and The St. Regis is a notable one. The pizzeria’s traditional Neapolitan cuisine will likely attract a new audience in Rome. Concettina ai Tre Santi’s expansion to Rome is a classic case of a successful brand leveraging its reputation to enter a new market.
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Author: Evan Null
