Source: Wired
Summary
A consumer study by Ryder System Inc. found that shoppers are increasingly turning to artificial intelligence for decision-making. The report, published in late 2023, highlights how AI tools are being used in retail, customer service, and product recommendations. According to the study, 68% of participants reported using AI-driven services at least once a month. The research also noted a growing trust in AI for personalized shopping experiences. The findings suggest a shift in consumer behavior toward technology-assisted purchasing.
Our Reading
The trend returns with a new name.
AI tools now guide shopping choices, echoing past reliance on expert recommendations.
Retailers frame algorithmic suggestions as personalization, not influence.
Consumers embrace convenience, unaware of the data behind the scenes.
The cycle continues, with tech rebranding what was once human insight.
The look feels familiar — just with a different label.
Author: Evan Null
