Source: WWD
Summary
Dagmar has appointed Rachael Proud as its new design director. Proud was previously the design director at Raey. The appointment is part of Dagmar’s efforts to revamp its design team. Proud’s experience in luxury fashion is expected to bring a new perspective to the brand. According to a statement, Proud will oversee the design direction of Dagmar’s collections.
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The look feels familiar.
Rachael Proud’s move to Dagmar is a familiar tale of luxury fashion’s revolving door. Proud’s experience at Raey will likely influence her design direction at Dagmar. The brand’s efforts to revamp its design team is a common strategy in the industry. The cycle of designers moving between luxury fashion houses continues. Proud’s appointment is just another iteration of this trend.
Author: Evan Null
