Source: Highsnobiety
Summary
Selfridges has partnered with ASICS to launch an exclusive white edition of the Gel-Kayano 14 model. The department store on London’s Oxford Street will be the only place to purchase the shoe. According to the article, this collaboration is part of Selfridges’ efforts to offer unique products to its customers.
Our Reading
The trend returns with a new name.
ASICS revisits the Gel-Kayano 14 model with a fresh coat of white. The exclusive launch at Selfridges adds a touch of luxury to the classic design. The brand’s decision to re-release the shoe in a new colorway feels like a strategic move to tap into the current nostalgia for early 2000s fashion. The Gel-Kayano 14’s retro look is back in style. The white edition is simply the latest iteration of a familiar cycle.
Author: Evan Null
