Source: Fortune.com
Summary
The Lumberjack World Championships in Hayward, Wisconsin, has set three new women’s world records in events such as the Underhand Chop, Standing Chop, and Boom Run. Karolina Urbanová from the Czech Republic and Meredith Ingbretson from Hayward were among the record-breakers. The competition, which started in 1960, has expanded to include over 20 timber sports events for women. The event is a celebration of lumberjack culture, with participants and spectators alike embracing the tradition.
Our Reading
The numbers tell one story.
66 men and 40 women from 16 states and nine countries participated in the three-day competition. Custom-built chain saws and carefully sharpened axes are a serious business, with some single buck saws costing over $400 to sharpen. The competition has grown significantly since its inception, with women now participating in over 20 events. The lumberjack culture is alive and well, with a strong sense of community among athletes.
The strategy enters a familiar phase: embracing tradition while expanding opportunities for women in the sport.
Author: Evan Null
