Source: BroBible
Summary
Tiger Woods’ recent DUI arrest has led to a surge in sales for his apparel brand, Sun Day Red. The polo shirt he wore during the arrest is now sold out on the company’s website. Woods was arrested on Friday after failing a sobriety test, with medication cited as the cause of impairment. This is his second DUI arrest, with the first occurring in 2017 also due to prescription medication.
Our Reading
The habit gets a new name.
Tiger Woods’ mugshot triggers a sales spike for his apparel brand, Sun Day Red. The “Review” polo shirt he wore during the arrest is now sold out. Woods’ second DUI arrest has led to a surge in sales. The golfer’s apparel line is experiencing an unintended reverberation from the ordeal. Sun Day Red’s signature color is now Cosmic Blue.
Tiger Woods is a marketing genius.
Author: Evan Null
