Source: The Verge
Summary
Tinder is revamping its platform to increase the likelihood of matches turning into real-life dates. The company is redesigning user profiles, altering interactions, and emphasizing in-person meetups. According to the company, the current swiping model is outdated and often fails to translate into actual dates.
Our Reading
The announcement sounds ambitious.
Tinder is “fixing” a problem that’s been around since its inception. Redesigned profiles and new interactions are supposed to magically make users more interested in meeting IRL. Because, you know, the issue was definitely the profiles, not the fact that it’s still a dating app. Tinder’s betting big on getting users to swipe right on actual human connection.
Author: Evan Null
Redesigning the Wheel
It’s not like we haven’t seen this before. Tech companies love to rebrand the same ideas and call it innovation.
The “New” Focus on IRL
Tinder’s emphasis on in-person meetups is…not new. It’s just a reminder that online dating is still a means to an end.
Profiles, Profiles, Everywhere
Redesigned profiles are supposed to be the answer to getting users to meet IRL. Because, clearly, the issue was the font.
Swiping Right on Ambition
Tinder’s trying to fix a problem it’s had since day one. Good luck with that.
