Source: Wired
Summary
Tressfecta, a company focused on textured hair, has launched Plait Pilot, a tool designed to assist braiders in separating hair from packs before braiding. According to the company, the tool streamlines the initial steps of the braiding process. Tressfecta has not yet provided details on pricing or availability. The product is part of a broader effort to improve hair care tools for textured hair.
Our Reading
The launch follows a familiar script.
Plait Pilot is a tool for braiders, not a revolutionary device.
Separating hair from packs is a basic step, not a complex task.
Tressfecta is rebranding a simple process as a new product.
Another company trying to monetize an age-old practice.
Author: Evan Null
