Source: TechCrunch
Summary
Truecaller, a caller ID and phone directory service, is shifting focus to subscriptions, business services, and new features as growth slows. The company aims to sustain momentum beyond its core market in India. According to a report, Truecaller’s revenue growth has slowed down, prompting the company to explore new revenue streams. The service has over 300 million monthly active users worldwide.
Our Reading
The launch follows a familiar script.
Truecaller is trying to squeeze more revenue from its existing user base with premium features and business services. Because what’s a phone app without a subscription model, right? The company is also exploring new markets beyond India. Truecaller’s attempt to diversify is a classic “we’ve hit a growth ceiling” move. Its future success hinges on whether users will pay for features they might already have.
Author: Evan Null
