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Source: Fox Sports
Summary
UCLA fired athletic director Martin Jarmond and replaced him with Tim Harris, former president of business operations for the Los Angeles Lakers. The change was announced in a letter from UCLA Chancellor Julio Frenk, who cited financial issues. Jarmond, who had led the department for six years, left immediately. The athletic department has had seven consecutive years of deficits, totaling $241 million. Harris, who will serve pro bono, graduated from UCLA in 1989. The Bruins won three NCAA championships last season. Frenk said the new model must be sustainable and lead in the evolving landscape of college sports.
Our Reading
The game followed a familiar script.
Jarmond was out, Harris was in, and the numbers were still bad.
UCLA’s athletic department kept losing money, just like always.
Harris had a big job in the NBA, but now he’s running a team that’s still in the red.
The new model is supposed to fix it, but fans have heard this before.
It’s the same story: big names, big promises, and the same old debt.
Author: Evan Null
UCLA’s Athletic Director Shake-Up
UCLA has made a significant change in its leadership with the firing of athletic director Martin Jarmond. The move comes as the university looks to address ongoing financial challenges within its athletic department. Jarmond, who had been in the role for six years, was replaced by Tim Harris, a former executive with the Los Angeles Lakers. This transition marks a new chapter for UCLA Athletics, which has struggled with financial deficits for seven consecutive years.
Financial Challenges and Leadership Changes
The decision to replace Jarmond was announced in a letter from UCLA Chancellor Julio Frenk, who emphasized the need for a more sustainable model for the athletic department. The financial situation has been a major concern, with the department facing a total deficit of $241 million over the past seven years. Frenk highlighted the need for a new approach, especially as college sports continue to evolve with the rise of name, image, and likeness deals.
Tim Harris’ Background and Role
Tim Harris, who will serve as the new CEO and athletic director, brings a wealth of experience from his time with the Los Angeles Lakers. He spent over 35 years with the NBA franchise before leaving in February 2024. Harris, a UCLA alumnus, will work on a pro bono basis, according to Frenk’s letter. His appointment signals a shift in leadership for the athletic department, which has faced criticism for its financial management.
UCLA’s Athletic Department Performance
During Jarmond’s tenure, the athletic department continued to operate at a loss, despite the university’s recent move to the Big Ten Conference. The addition of media rights fees helped reduce the deficit to $21.6 million for the 2025 fiscal year. However, the financial challenges persist, with the university repeatedly stepping in to support the department. Frenk’s letter emphasized the need for a more self-sustaining model that can keep up with the rapidly changing landscape of college athletics.
Future of UCLA Athletics
The new leadership under Tim Harris is expected to bring a fresh perspective to UCLA Athletics. The department has seen several high-profile hires, including Bob Chesney, who was brought in to revitalize the football program. As the Bruins prepare for the upcoming season, the focus will be on implementing the new financial model and addressing the long-standing issues that have plagued the department. Fans will be watching closely to see if this change leads to meaningful improvements.
