Source: BroBible
Summary
The UFC is expected to spend around $60 million on an event at the White House on June 14th, with estimated losses of around $30 million. The event is seen as a strategic investment for the long term, aiming to drive subscriber acquisition and increase audience sampling. Despite the financial loss, UFC executives believe the event will be worth it for the exposure and potential growth.
Our Reading
The habit of overspending gets a new name.
The UFC is throwing a costly party at the White House, because “earned media” is the new black.
They’re expecting to lose millions, but hey, it’s all about the exposure.
Who needs profit when you can have a “strategic investment”?
They’re basically just renting the White House for a giant commercial.
Author: Evan Null
