Source: The Fashion Law
Summary
A federal jury has ruled in favor of Quince, invalidating the design patent for Deckers Outdoor Corp.’s Ugg Ultra Mini Boot. The decision came after a four-day trial. Deckers Outdoor Corp. had held the patent for the boot’s design.
Our Reading
The look feels familiar.
Ugg’s iconic sheepskin boot design has been a staple in fashion for decades. The brand’s popularity has led to numerous knockoffs and lawsuits. Quince’s win marks a significant shift in the market. The ruling may allow for more affordable alternatives to enter the market. The boot’s design has been a status symbol for years, but its popularity has also made it a target for fast-fashion brands.
It’s a boot that has been walked in before.
Author: Evan Null
