Source: Vogue
Summary
Vogue reports on the launch of Ulla, a new fragrance collection featuring three personal fragrances, four candles, incense, and an incense holder. The collection is part of a growing trend in the beauty industry. According to Vogue, the collection is designed to evoke a sense of calm and serenity.
Our Reading
The look feels familiar. Ulla’s collection of candles, incense, and personal fragrances is reminiscent of 90s-era aromatherapy trends. The wellness industry has seen a resurgence in recent years, with luxury brands capitalizing on the demand for self-care products. This trend is not new, but rather a revival of past fads. Wellness as a status symbol continues to gain traction. The Ulla collection is just another iteration of this cycle.
Author: Evan Null
