Source: Highsnobiety
Summary
Under Armour has announced the release of the Arc 96, a new sneaker featuring bold branding and responsive Hovr cushioning. The shoe is part of the brand’s efforts to revamp its footwear offerings. According to Under Armour, the Arc 96 combines style and performance. The shoe is set to release on a specific date, with a price point of $80. Under Armour has not yet confirmed the exact release date.
Our Reading
The trend returns with a new name. The chunky sole and bold branding of the Arc 96 recall the sneakers of the ’90s. The Hovr cushioning system is reminiscent of similar technologies from other brands. Under Armour’s efforts to enter the fashion market feel like a rehashing of past attempts. The Arc 96 is just another iteration in the cycle of sneaker trends.
Author: Evan Null
The Revival of ’90s Trends
The Arc 96’s design is a clear nod to the sneakers of the 1990s. From the chunky sole to the bold branding, the shoe’s aesthetic is unmistakably retro. This trend is not new, however, as many brands have been revisiting the ’90s in recent years.
The Hovr Cushioning System
Under Armour’s Hovr cushioning system is designed to provide a responsive and comfortable ride. While this technology is not new, its inclusion in the Arc 96 is a clear attempt to compete with other brands that have similar systems.
Under Armour’s Fashion Efforts
Under Armour’s efforts to enter the fashion market have been met with mixed results. The brand has struggled to find its footing in the fashion world, and the Arc 96 feels like just another attempt to fit in. Despite this, the shoe’s bold branding and chunky sole may still appeal to fans of the brand.
The Cycle of Sneaker Trends
The Arc 96 is just another iteration in the cycle of sneaker trends. As one trend fades, another emerges, often with a new name and a slightly updated design. This cycle is driven by consumer demand and the need for brands to stay relevant in a crowded market.
