Source: VentureBeat
Summary
A survey by WordPress VIP found that 71% of consumers are skeptical of answers generated by AI, despite companies seeing AI search as a key referral channel. The survey also reported that 62% of consumers prefer human-written answers, while 45% of companies believe AI-generated content is just as trustworthy. The survey polled 1,005 consumers and 200 companies.
Our Reading
The announcement sounds ambitious.
WordPress VIP’s survey reveals a disconnect between consumer trust and company enthusiasm for AI-generated answers. The survey found that consumers prefer human-written content, while companies see AI search as a growing referral channel. This raises questions about the future of AI-generated content. Because, of course, the solution to consumers not trusting AI-generated answers is to make AI-generated answers better at pretending to be human.
Author: Evan Null
