USC Donor Sues Over Naming Rights Contract

USC Donor Sues Over Naming Rights Contract

Source: BroBible

Summary

Brian Kennedy, a prominent USC donor, is suing the university for allegedly breaching a naming rights contract. He claims “humiliation,” “embarrassment,” and “reputational harm” after the demolition of a practice field and the construction of a new facility. Kennedy donated $400,000 in the late 1990s for the field, which was named in his honor. He wants the university to pay for violating the agreement.


Our Reading

The habit of donating gets a new name: entitlement.

Brian Kennedy, a longtime USC supporter, gave $4 million to the university, but now he’s suing them over a naming rights contract. The university demolished the practice field he donated to and built a new facility, allegedly without his name on it. Kennedy claims he was humiliated and wants the university to pay.

The lawsuit comes with the program gearing up for the 2026 college football season. Kennedy’s lawsuit is the latest criticism of the major donor, who’s given millions to the university.

USC is obligated to put his name on the new facility, or has it honored its end of the bargain?

Rich people problems.


Author: Evan Null