Vera Wang Expands Brand with Citizen Watch Partnership

Vera Wang Expands Brand with Citizen Watch Partnership

Source: WWD

Summary

Vera Wang has partnered with Citizen Watch to create a new collection. This collaboration coincides with the release of her Fabrique and David’s Bridal collections. The partnership marks a new endeavor for the legendary designer, expanding her brand into the watch industry.


Our Reading

The trend returns with a new name.

Vera Wang’s foray into watches feels like a natural progression for the designer. The partnership with Citizen Watch brings a sense of familiarity, as Wang’s brand has long been associated with luxury and precision. The Fabrique and David’s Bridal collections showcase Wang’s ability to balance high-end style with accessibility. The watch collection is likely to follow suit, blending Wang’s signature aesthetic with Citizen’s expertise. The look feels like a revival of 90s luxury watch trends, with a modern twist.


Author: Evan Null