Source: Vogue
Summary
Versace’s new campaign features a cinematic film starring Madison, reinterpreting the classic “he loves me, he loves me not” theme. The campaign debuted across the brand’s digital channels on Monday. According to the brand, the film showcases Madison’s take on the familiar phrase. The campaign is part of Versace’s Fall 2023 ready-to-wear collection.
Our Reading
The trend returns with a new name.
Versace’s reinterpretation of the classic phrase feels like a familiar trope. The brand’s use of a cinematic film to showcase the collection is a nod to the 90s supermodel era. Madison’s starring role is reminiscent of past Versace campaigns featuring iconic models. The phrase “he loves me, he loves me not” has been reimagined in fashion before, notably in the 90s. The collection enters the cycle of nostalgia-driven fashion trends.
Author: Evan Null
