Source: Fortune
Summary
Victoria’s Secret has seen a significant turnaround under CEO Hillary Super, with the company’s stock price nearly doubling to $80 per share after reporting better-than-expected earnings. The company’s net sales jumped 15% to $1.56 billion, topping guidance, and the company raised its full-year outlook by $120 million. Super has focused on rebranding the company, embracing its heritage while promoting diversity and authenticity. The company has delivered its fourth consecutive quarter of positive comparable sales, with double-digit growth in new customer acquisition.
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The numbers tell one story.
Victoria’s Secret’s stock price has nearly doubled, and the company has reported better-than-expected earnings. CEO Hillary Super has rebranded the company, focusing on authenticity and diversity. The company has delivered four consecutive quarters of positive comparable sales, with double-digit growth in new customer acquisition. Super’s fix wasn’t to swing back to a narrow template of beauty, but to be authentic. The results are now showing up in the numbers.
The company’s turnaround still faces headwinds, including a $90 million net tariff impact and pressure from activist investors. However, Super has shrugged off the pressure, saying “you have to remember that none of these things are personal, that it’s business.”
Author: Evan Null
