Source: WWD
Summary
Vince has launched its spring 2023 campaign with Bloomingdale’s, featuring a “California Love” theme. The campaign was shot at the Sheats-Goldstein residence, a nod to Vince’s California roots and Bloomingdale’s current campaign. The campaign showcases Vince’s spring collection, which includes a range of clothing and accessories. According to Vince, the campaign is meant to evoke a sense of effortless California style. Bloomingdale’s has been a longtime partner of Vince.
Our Reading
The look feels familiar.
Vince’s California-inspired campaign is a fitting match for Bloomingdale’s “California Love” theme. The brand’s spring collection is showcased in the campaign, which was shot at the iconic Sheats-Goldstein residence. The campaign’s effortless California style is reminiscent of past trends. The trend returns with a new name, but the laid-back, West Coast vibe remains the same. The collection enters the cycle of revivals, reimagining classic California style for a new generation. Vince’s California roots are on full display, but the brand’s aesthetic is not new, just rebranded.
Author: Evan Null
