Source: BroBible
Summary
A TikTok creator and farm owner, Chris Newman, reacted to a video about Vital Farms’ pasture-raised eggs, claiming that the label may not mean what people think it does. Newman argued that Vital Farms’ chickens likely spend most of their time in a barn, not in a lush green garden as advertised. He used his own farm as an example, showing how his 3,000 chickens fill the entire farm, and claimed that Vital Farms’ chickens are fed inside a barn. Newman’s video sparked a discussion about the meaning of “pasture-raised” and how it is defined in the US.
Our Reading
The habit gets a new name.
Vital Farms’ “pasture-raised” eggs may not be as “free-range” as they seem. The label “pasture-raised” is not clearly defined in the US, and Newman claims that it’s often misleading. The USDA has updated its definition, but there’s no clear guidance on what “significant portion” of a chicken’s life means. Vital Farms says their hens have access to pasture every day, but Newman’s video raises questions about the reality of “pasture-raised” eggs.
The “pasture-raised” label is just a fancy name for “we’re trying to make you feel better about buying our eggs.”
Author: Evan Null
