Source: Vogue
Summary
Vivetta is expanding its brand with the introduction of menswear for Fall 2023. The collection marks a new chapter for the brand, with a more sophisticated approach to dressing. According to creative director Greta Elegance, the brand is focusing on elegance and refinement. The collection features intricate details, luxurious fabrics, and a neutral color palette.
Our Reading
The look feels familiar.
Vivetta’s menswear debut enters the cycle of elevated streetwear, where luxury meets comfort. The brand’s attention to detail and use of high-quality materials echoes the work of established designers like Gucci and Prada. The neutral color palette is reminiscent of 90s minimalist chic. Vivetta’s sophisticated approach to dressing is a reprise of the early 2000s, when luxury brands first began to blur the lines between streetwear and high fashion. The brand’s new chapter is, in fact, a re-read of the same old book.
Author: Evan Null
