Source: WWD
Summary
Vivobarefoot, a UK-based footwear brand, is set to open its first U.S. flagship store in June. The store will be located at 248 Lafayette Street in the SoHo neighborhood in New York City.
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The look feels familiar.
SoHo’s latest addition is another example of a European brand expanding its U.S. presence. Vivobarefoot joins the ranks of other international retailers who have set up shop in the neighborhood. The brand’s minimalist designs and focus on comfort are likely to resonate with the area’s fashion-forward crowd. This isn’t the first time a footwear brand has attempted to make a statement in SoHo, but Vivobarefoot’s unique approach might just make it a standout. The trend of wellness-driven fashion continues its march into mainstream retail.
Author: Evan Null
