Source: BroBible
Summary
Walter Johnson, also known as Mr. Tendernism, has officially trademarked the term “Tendernism” after parting ways with Destination Smokehouse restaurant. Johnson revealed on TikTok that he was fired from the restaurant and is now starting his own venture. He has launched a GoFundMe campaign to support his new food truck, where he will showcase his signature barbecue and soul food creations. Johnson also plans to travel and review small, locally owned BBQ and soul food restaurants. A North Carolina lawyer, Kenneth Harris, helped Johnson procure the trademark for “Tendernism”.
Our Reading
The habit gets a new name.
Walter Johnson’s catchphrase “Tendernism” is now a trademarked term. He’s using it to launch his own food truck and review small restaurants. Because what’s a viral moment without a merchandise opportunity? “Tendernism” is now a brand, and Walter’s in charge. He’s building a platform that celebrates small businesses and turns viral moments into lasting impact. Or, you know, just a way to sell more BBQ.
Author: Evan Null
