Source: The Verge
Summary
WhatsApp is allowing users to reserve usernames ahead of the feature’s full rollout. This will enable users to connect with others without sharing their phone numbers once usernames become available. The feature is currently in testing and will be rolled out to all users eventually.
Our Reading
The launch follows a familiar script.
WhatsApp introduces usernames, because who needs phone numbers, right? The feature is still in testing, but you can reserve your username now. Because, priority. Usernames will make it possible to connect with others without sharing your phone number. How novel.
Déjà Vu
Remember when Facebook, WhatsApp’s parent company, introduced Facebook usernames back in 2009? Yeah, this is that, but on WhatsApp.
The “New” Feature
Usernames are not a new concept, but WhatsApp is acting like they’re revolutionary. The feature is still in testing, but you can reserve your username now, because, of course, you want to be the first to get “johnDoe” on WhatsApp.
The Real Reason
Is this really about making it easier to connect with others, or is it just another way for WhatsApp to collect more data on its users? Either way, you can reserve your username now, because, why not?
The Usual Suspects
As with any “new” feature, there will be those who will excitedly claim that this is a game-changer. But let’s be real, it’s just WhatsApp playing catch-up with other messaging apps.
The Takeaway
WhatsApp’s usernames are just another example of how tech companies rebrand old ideas as new and innovative. Yay, progress!
