WhatsApp Tests Subscription Model

WhatsApp Tests Subscription Model

Source: The Verge

Summary

WhatsApp is reportedly testing a subscription-based model, following in the footsteps of Meta’s Instagram, which launched a similar subscription earlier this year. The move is seen as a way for Meta to generate more revenue from its popular messaging app. Details of the subscription, including pricing and features, have not been disclosed.


Our Reading

The launch follows a familiar script.

WhatsApp is testing a subscription because, of course, it is. Meta already did it with Instagram, so why not. The company is looking for ways to make more money from its popular messaging app, because that’s what companies do. This is not a new idea, just a new iteration. Because what’s old is new again, WhatsApp is getting a subscription model.


Author: Evan Null