SatireBusiness
When KFC switched to Coke, it wasn’t just a drink decision
PepsiCo’s struggle to keep up with Coke highlights a larger issue in the soda business.
The story
PepsiCo lost KFC as a partner, switching to Coca-Cola for its drinks, reflecting broader struggles in the soda market and shifting corporate strategies.
Source: fortune.com
Our reading
PepsiCo’s soda business has been running on autopilot for years, but now even KFC is switching to Coke. It’s like a friend who stops coming over because you stopped making the effort to keep the house clean.
Now, with KFC gone, PepsiCo is scrambling to rebrand its soda lineup, which is like trying to redecorate a house after the guests have already left.
Maybe the real issue isn’t the drinks, but the fact that PepsiCo forgot how to make them feel important.
