Source: Vogue
Summary
Vogue reports that imaginative, vibe-based scents are trending in perfumery. According to the article, these whimsical perfumes are bringing a dose of personality to the world of fragrance. Brands like Byredo, Le Labo, and D.S. & Durga are mentioned as examples of companies creating unique, emotive scents. The trend is characterized by perfumes that evoke a mood or atmosphere rather than traditional floral or oriental notes. The article highlights the growing interest in niche and artisanal perfumery.
Our Reading
The trend returns with a new name. Byredo’s “Gypsy Water” and D.S. & Durga’s “El Cosmico” are just two examples of perfumes that have been captivating audiences with their imaginative, vibe-based scents. These fragrances are not just about smelling good, but about evoking a feeling or atmosphere. The rise of niche perfumery has led to a proliferation of unique, small-batch scents that cater to individual tastes. The perfume world is once again embracing the art of storytelling through scent.
Author: Evan Null
