Source: BroBible
Summary
The Chicago White Sox expected to sell 2,500 Pope Leo XIV hats as a promotional item, but demand was so high that they ended up making over 40,000. The hats, shaped like a papal mitre with the White Sox logo, were originally only available through a special ticket package. However, due to high demand, the team decided to make them available to essentially everyone in attendance.
Our Reading
The routine arrives with confidence.
Pope hats for everyone, because why not? The White Sox thought 2,500 would be enough, but 40,000 later, it’s clear that the Vatican has opened a team store. The hats are a thing now, and the team is leaning into it hard. Even the Pope himself is a Sox fan, and the team has given him a jersey signed by Paul Konerko.
The original 2,500 buyers got an upgrade, because why make them feel like they wasted their money? Now they have a special white jersey that says “CHICAGO’S POPE” with No. 14 on the back.
The game itself was just a formality, with the White Sox players celebrating with Pope hats in the dugout. Because, of course, they did.
And the moral of the story is: if you want to create buzz, just put a sock logo on a pope hat and watch the magic happen.
Author: Evan Null
