Source: BroBible
Summary
The University of Wisconsin has partnered with Culver’s, a popular fast food chain in the state, to feature the company’s logo on the jerseys of its men’s sports teams. This move follows the NCAA’s decision to allow schools to adopt sponsored patches on uniforms. Wisconsin is one of several schools to announce such a deal, but its partnership with Culver’s is seen as particularly fitting given the chain’s strong presence in the state. The sponsorship is expected to be well-received by fans, who may be more accepting of the patches due to the organic nature of the partnership. According to Matt Brown, Wisconsin is one of close to a dozen schools to announce patch sponsorships.
Our Reading
The habit gets a new name.
Wisconsin football players will now wear jerseys with a Culver’s logo. Because nothing says “athleticism” like a ButterBurger. The partnership is a match made in heaven, or at least in Wisconsin. Culver’s has over 150 locations in the state, making it a beloved fast food chain. The sponsorship is a win-win for both parties. The lifestyle enters the chat: sponsored patches on jerseys are the new normal.
Original observation: The sanctity of uniforms is just a myth we tell ourselves to feel better about capitalism.
Author: Evan Null
