Source: SNEWS
Summary
Altra and Chaco leaders, Shanna Burnette and Liza Carton, discussed the growing influence of female leaders and consumers in the outdoor industry. According to Burnette, women are driving the market, with 51% of outdoor enthusiasts being female. Carton added that women are looking for products that cater to their needs, leading to a shift in design and marketing strategies.
Our Reading
The trend returns with a new name.
Female-led brands like Altra and Chaco are not new, but their influence is growing. The outdoor industry is finally recognizing the purchasing power of women. The conversation around inclusivity and diversity is not new, but it’s now a major marketing strategy. The “female-led” label is being used to repackage existing products.
Women have always been a part of the outdoor industry, but now they’re being seen as a driving force.
Women in the Outdoor Industry: A Growing Influence
According to Altra and Chaco leaders, women are driving the outdoor market, with 51% of outdoor enthusiasts being female. This demographic is not new, but their influence is growing.
Design and Marketing Strategies Shift
As women become a larger part of the outdoor industry, brands are shifting their design and marketing strategies to cater to their needs. This includes creating products that are more inclusive and diverse.
The Conversation Around Inclusivity and Diversity
The conversation around inclusivity and diversity in the outdoor industry is not new, but it’s now a major marketing strategy. Brands are using this conversation to repackage existing products and appeal to a wider audience.
The “Female-Led” Label
The “female-led” label is being used to repackage existing products and appeal to a wider audience. This label is not new, but it’s being used in a new way to capitalize on the growing influence of women in the outdoor industry.
A Growing Trend
Women have always been a part of the outdoor industry, but now they’re being seen as a driving force. This trend is not new, but it’s growing, and brands are taking notice.
