Source: Fortune.com
Summary
Fans attending the World Cup have experienced difficulties with ticket resales, with many reporting issues with StubHub, SeatGeek, and Vivid Seats. Some tickets never arrived, while others were canceled at the last minute due to technical glitches or sellers who never had the tickets. FIFA has urged fans to buy resale tickets through its own marketplace, but many have opted for other platforms due to lower prices or ease of use. StubHub has blamed FIFA for the transfer problems, while industry experts point to speculative sellers as a contributing factor.
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The numbers tell one story.
StubHub’s FanProtect Guarantee promises replacement tickets or a refund, but at the company’s “sole discretion.” Fans like Bina Ramroop and Pape Ndaw have been left disappointed and frustrated. Ramroop’s tickets for the Spain-Cape Verde match never transferred, while Ndaw’s tickets for the Netherlands-Japan match were canceled two days before the game. The company’s penalties for sellers who don’t deliver tickets are typically 200% of the ticket price.
StubHub should fill every single order to make sure fans get in the biggest global sporting event that happens every four years.
That’s what many fans say they expected when they purchased through StubHub.
The strategy enters a familiar phase: blame the technology.
The announcement sounds familiar: “We’re sorry, but…”
StubHub’s language is explicit: remedies are provided at the company’s “sole discretion.”
Author: Evan Null
