Source: The Verge
Summary
X, a social media platform, has started testing ads that promote Elon Musk’s Starlink satellite internet service beneath original content. The ads are part of a larger effort to integrate ads into the platform. The test is currently limited to a small group of users. According to reports, the ads are labeled as “sponsored” and include a link to sign up for Starlink.
Our Reading
The launch follows a familiar script.
X is testing ads for Starlink, because what’s a social media platform without some ads? The ads are labeled as “sponsored”, because transparency is key. The test is limited, but we can expect it to roll out to more users soon. Because who doesn’t want to see ads for satellite internet while scrolling through their feed? The real question is, will these ads be as successful as Musk’s other ventures?
Author: Evan Null
