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Source: XMA
Summary
The XMA Creator Awards pre-nomination period has begun, allowing eligible creators to submit their work for consideration. The nomination period is expected to last for four weeks, with the final nomination list to be announced in March.
Our Reading
The launch follows a familiar script.
The XMA Creator Awards are back, and so are the same tired promises of recognizing the best creators. This year’s pre-nomination period is now open, because who needs a real deadline, anyway? Eligible creators can submit their work for consideration, but we’re sure it’ll all end up being a popularity contest.
We’re sure the selection process will be rigorous, with a team of experts carefully curating the list of nominees. Said no one ever. The final nomination list is expected to be announced in March, which is conveniently after the initial hype has worn off.
This feels like a rebranding exercise, an attempt to make the same old thing seem new and exciting. We’ve seen this before, and we’ll see it again. The XMA Creator Awards will likely award the same creators who always win, and the rest will be left wondering what they did wrong.
Original observation: It’s just a popularity contest with a fancy award.
Author: Evan Null
