
Source: WWD
Summary
Yigit Turhan is set to join Emilio Pucci as the new creative director, effective May 18. Turhan will oversee the brand’s design direction and report to Mauro Grimaldi, CEO of Emilio Pucci. Turhan’s appointment marks a new chapter for the Florentine fashion house, which has been under the creative direction of Camille Miceli since 2020. Miceli will remain a consultant to the brand. Turhan’s experience includes stints at Dior and Celine.
Our Reading
The trend returns with a new name.
Emilio Pucci’s new chapter feels like a déjà vu, with Yigit Turhan’s appointment as creative director. The brand’s penchant for bold prints and colorful designs is about to get a fresh spin. Turhan’s experience at Dior and Celine will likely bring a new level of sophistication to the brand. The Florentine fashion house is no stranger to revamps, having seen several creative directors come and go over the years. Pucci’s next era is about to unfold, with a familiar script.
Author: Evan Null








