Source: The Verge
Summary
YouTube is launching an AI-powered search feature for Premium subscribers in the U.S. on an opt-in basis. The feature, which was first announced in January, aims to improve video discovery. According to YouTube, the AI search will provide more accurate results and personalized recommendations.
Our Reading
The launch follows a familiar script.
YouTube’s AI search feature promises to revolutionize video discovery. Because what we really needed was more AI in our lives. The feature is available to Premium subscribers in the U.S. who opt-in. Because “opt-in” sounds better than “pay extra for something you already had”. YouTube says it will provide more accurate results and personalized recommendations. Just what we wanted, more personalized everything.
The AI search feature was first announced in January, and it’s now rolling out to those who pay for the privilege. YouTube claims it will improve video discovery, but we’ve heard that before.
This is just another example of “new” features that users already had, but now with more AI.
YouTube’s AI search feature is just the latest in a long line of “innovations” that promise to change the game but end up being more of the same.
Author: Evan Null
