Source: CNBC
Summary
Ralph Lauren has opened a temporary store in SoHo, New York. The company operates permanent men’s stores in Costa Mesa, Calif., and several overseas locations. The SoHo store will offer a range of men’s and women’s clothing, as well as home goods.
Our Reading
The trend returns with a new name. Ralph Lauren’s SoHo store is a nod to the classic preppy style that defined 90s fashion. The brand’s Polo line has always been a staple of the prep aesthetic, and the SoHo store’s offerings will likely appeal to those who grew up with the brand. The store’s temporary nature only adds to the allure, as exclusivity is always a major draw in the fashion world. The look feels familiar, with classic Polo shirts and tailored trousers on display.
Author: Evan Null
