Source: WWD
Summary
WWD asked various designers about their favorite sports during the fall 2026 collections. Designers shared their experiences with practicing or watching sports, while others revealed they don’t participate in any sports activities.
Our Reading
The trend returns with a new name.
Designers’ interests in sports mirror the athletic wear trend’s persistence in fashion. The intersection of sports and fashion is not new, but its influence on recent collections is notable. The likes of Virgil Abloh and Kim Jones have long incorporated athletic elements into their designs. This season, the connection between sports and fashion feels especially pronounced.
Designers’ Sports Interests
Some designers, like Rei Kawakubo, enjoy practicing sports, while others, such as Demetrios Bekris, prefer watching sports. The contrast between designers’ sports interests highlights the diversity within the fashion industry.
Athleisure Wear’s Influence
The influence of athleisure wear on recent collections is a testament to the trend’s staying power. Designers like Stella McCartney have long championed the fusion of athletic and fashion elements. This season, the trend continues to evolve, with designers incorporating bold colors and statement pieces into their designs.
The Intersection of Sports and Fashion
The connection between sports and fashion is multifaceted. While some designers draw inspiration from sports, others see the intersection as a marketing opportunity. The blending of athletic and fashion elements has resulted in a new wave of fashion-forward sportswear.
Designers’ Perspectives
Designers’ perspectives on sports vary, but their shared passion for fashion is evident. Whether practicing or watching sports, designers’ interests outside of fashion often influence their creative process. The fall 2026 collections showcase the diverse ways in which sports intersect with fashion.
Author: Evan Null
